Iceland, one of the rarest places, where the water, the air and the earth have not yet been polluted or deteriorated by the presence of men. It is at the Artic frontier, where the rivers, the waterfalls and the fjords are gorgeous, where the water is pure and transparent that the salmons selected by label one are grown.
The fresh waters of the Nordic coast of the island provide the Atlantic salmon with shelter for a slow growth guaranteeing a firm flesh and its characteristic flavor.